Let’s face it: the influencer landscape never sits still. When you think you’ve cracked the code, something new comes along to mix things up. 

The buzz about whether to leave X is growing, and if you’re feeling unsure, you’re not alone. Platforms like BlueSky and Threads are gaining momentum, while X faces criticism for its toxic environment and shaky moderation.

With the spooky season well and truly underway, let’s look back at the biggest platform updates and emerging trends that have caught our attention across socials this month.

TRENDS

Since the dawn of time, aka circa 2010, influencing has always been about inspiring a certain kind of lifestyle that followers aspire to achieve.

Instagram started rolling out “Teen Accounts” this week in a small number of markets as a test of several new features.

Staying on top of the ever-changing social landscape is no small feat, especially during peak season. Luckily, our social team is all over it and has curated a list of trending topics and conversations that caught our eye over the past few weeks.

Brands have long struggled with TikTok’s unpolished and spontaneous nature. Curated, heavily branded content doesn’t tend to translate well, especially to the Gen Zs among us.

For those who have been playing it on their mobile phones for the past decade, Platform Panic is quite simply a fun, curiously addictive game.

It’s 2024! Various predictions through the years would have seen us in flying cars and living on the moon by now, but instead we’ve got patchy Wi-Fi and a growing market for vinyl records.