Brands have long struggled with TikTok’s unpolished and spontaneous nature. Curated, heavily branded content doesn’t tend to translate well, especially to the Gen Zs among us.
For those who have been playing it on their mobile phones for the past decade, Platform Panic is quite simply a fun, curiously addictive game.
It’s 2024! Various predictions through the years would have seen us in flying cars and living on the moon by now, but instead we’ve got patchy Wi-Fi and a growing market for vinyl records.
Meta launched Threads this week to significant fanfare. At time of writing, they have already raced to 100 million users and attracted many brands to the platform.
Threads is Instagram’s timely answer to Twitter, designed to capitalise on Twitter’s recent challenges and provide a viable alternative social network.