The influencer economy is shifting. While viral moments and followers are still important (for now), an emerging trend is about creating spaces that people actively want to be in.

Influencer marketing has come a long way, and if you’ve been paying attention, it’s clear that it’s no longer a nice-to-have add-on for brands. In fact, it’s becoming a core part of how brands connect with a more discerning consumer.

Artificial intelligence (AI) is no longer just a buzzword; it’s an increasingly influential force reshaping how we interact online.

Well, that didn’t last long. 

This time last year, social media users had just passed the 5 billion mark, increasing by 266 million since 2023. 

Let’s face it: the influencer landscape never sits still. When you think you’ve cracked the code, something new comes along to mix things up. 

The buzz about whether to leave X is growing, and if you’re feeling unsure, you’re not alone. Platforms like BlueSky and Threads are gaining momentum, while X faces criticism for its toxic environment and shaky moderation.

With the spooky season well and truly underway, let’s look back at the biggest platform updates and emerging trends that have caught our attention across socials this month.

TRENDS

Since the dawn of time, aka circa 2010, influencing has always been about inspiring a certain kind of lifestyle that followers aspire to achieve.