2024 was the year when tech hype had a reality check and, after two years of AI buzz, we grew tired of promises. Although it won’t go away in 2025, AI will show up in different ways, becoming part of the story – not the story itself. 

Consider the last time you had a conversation about AI. What did it focus on? The time it saved on a task? The funny image you created? Fears over it replacing your job? 

Amidst the sea of announcements at last week’s Mobile World Congress, it was easy to miss the trends amongst the latest shiny devices and another round of AI stories.

The fact that the transition from physical newspapers to online news media has taken so long is testament to how ingrained traditional media is.

For the world of technology, early January is always a busy time. As vendors, analysts, media and more flock to Las Vegas for CES, those back at home are inundated with headlines on the latest innovations.

It’s not often that Kamala Harris, Ursula Von Der Leyen and Elon Musk decide to congregate in Bedfordshire, which demonstrates the importance and pull that the AI Safety Summit created this week.

 AI has huge potential for the cybersecurity sector. It can help speed up threat detection, alert users on compromises and minimise the impact of a breach.

As a Technology team here at Zeno London, each week we discuss stories that have hit the media and the learnings we can take from these to help the brands we work with.

Here we go again! We might only be in May, but 2023 has already seen a wave of publications downsizing, refocusing or closing altogether.