We saw it last week with Newcastle United’s first silverware in 70 years: The power of sport to bring unbridled joy to an entire city. 

I follow and watch the Super Bowl like a Love Islander watches their social following—devotedly. And I’m not alone—more Brits than ever are doing the same. There was a record viewership of the showpiece event, with over a million UK viewers.

I have my feet firmly back on the ground after enjoying the best five days on Worthy Farm, singing, crying, laughing and screaming along to the queens that are Avril Lavigne, Dua Lipa, Shania Twain and Charli XCX, to name just a few… 

There's been a huge power shift in the land of consumer media. Where once a select few news organisations held a monopoly, the playing field is now broader than ever.

We are in the "Angertainment" media age. News, from the fastest growing sources at least (such as GB News in the UK), has shaken off bothersome impartiality, grown ever more emotional and actively sought to provoke.

With the distorting effects of the pandemic out of the way, we can now say that at some point in the last four years we passed a tipping point in how we interact with the media: decisively away from editorially-curated media towards algorithmicall

As we enter the fifth year of the Covid era, it’s high time we retired the cliché of the “rapidly evolving” media landscape. Let’s be absolutely clear: the media world is not changing.

It’s that time of year. Tinsel. Wham / Mariah / East 17 on the radio. And endless agency trend predictions.