Making art more accessible through the power of immersive sound

How do you make a ‘hidden’ consumer tech brand the heart of a story? That was our challenge when briefed by Dolby Europe Ltd to create a consumer campaign to dramatise its groundbreaking audio technology. 

To do this, we knew we needed to focus on how Dolby Atmos makes people feel, not how it works, which is what brought us to the topic of art. Millions of museum-goers flock to see famous paintings across the world - not just to see something, but to feel something. But, there are nearly 300 million people with visual impairments worldwide who have never seen or felt it in the way most us have. 

So, we created “Sound of a Masterpiece” – an immersive album inspired by the world’s most famous artwork masterpieces - from Da Vinci’s Mona Lisa to David Hockney’s A Bigger Splash – to help people who are visually impaired to hear and feel artwork in a whole new way.    

We worked alongside visually impaired composer Bobby Goulder, award-winning composers from the New Radiophonic Workshop and Royal National Institute of Blind People (RNIB) to create an unparalleled listening experience that helps make art more accessible. Available to stream now in Dolby Atmos on Apple Music, Tidal, and Amazon Music, with all proceeds being donated to the RNIB.