AstraZeneca ASCO 2020
Through data and insights, we recognised booking a first trip since the start of the pandemic gave many wannabe travellers feelings of hesitation and uncertainty. Our strategy was to position Expedia as a helping hand through an integrated campaign that demonstrated Expedia not only understands, but anticipates, the needs and emotions of people taking trips in an uncertain time.
Launching with Joe Jonas to break through the clutter and drive earned media interest, we then drove further awareness with influencer amplification and out-of-home activations that helped bring the concept to life for travellers in key markets.
increase in unaided brand awareness
increase in Expedia.com traffic globally
billion earned media impressions and counting