With lockdown rules easing, allowing larger groups to gather again outside, there were pictures in the news of people disrespecting nature as they reconnected with each other. For Corona, a beer born on the beach with a long history of helping to protect paradise, we knew we had the authority to encourage people to think more carefully about the environmental impact of social gatherings. We created The 100% Natural Bar - designed to bring all the benefits of a dream beach bar surrounded by nature to the public, but constructed without any man-made materials. The experiential bar left no trace – just as we urged people to do the same.
pieces of coverage, including national media, with 26.2m impressions
of coverage included all key messages
shortlist for Cannes Lions 2022