Zeno Germany and Tourism New Zealand – A Match Made in Two Hemispheres
There are partnerships that feel less like a beginning and more like a natural next step. Tourism New Zealand’s decision to appoint Zeno Germany as its new PR agency for the German market in September is one of them.
Following a multi-stage competitive pitch process, Tourism New Zealand selected Zeno for our strategic thinking, creative depth and a strong understanding of both the German media landscape and the travellers within it. But beyond the credentials, it was a shared belief that travel can be meaningful, transformative and deeply human that brought this collaboration to life.
Tourism New Zealand stands for a philosophy of travel rooted in purpose: experiences that connect people to nature, culture and each other; stories that stay with you long after the journey ends; and a commitment to sustainability that guides every step. Bringing this spirit to Germany requires a communications approach that goes further than traditional PR – one that resonates emotionally, culturally and with long-term impact.
This is where Zeno comes in. Together, we craft storytelling that captures the essence of Aotearoa New Zealand and makes it tangible for German audiences. From strategic counsel to media engagement and creative campaigns, our work focuses on narratives that inspire curiosity, spark cultural connection and position New Zealand not simply as a destination, but as a place where meaningful journeys begin.
At the heart of this partnership is a shared goal: to strengthen Tourism New Zealand’s presence in the German market and introduce fresh, compelling stories that elevate the country’s already strong reputation. As a proactive and collaborative partner, Zeno Germany is committed to embedding New Zealand firmly in the hearts and minds of travellers – not as a faraway dream, but as a vibrant, relevant and deeply rewarding place to discover.
Because great travel storytelling doesn’t just describe a place. It transports you there. And we’re excited to help more Germans experience the magic of New Zealand, one story at a time.
