A technology that improves processes isn’t necessarily one that will grab headlines. However, Zeno understood that by improving processes, businesses become leaner and agile. And, by making processes smoother and removing waste, businesses can also be more sustainable. While many brands, tech and beyond, discuss their sustainability credentials and the difference they’re making, we wanted to position Celonis as the enabler, the tech company that could make every business, more efficient, more green and more valuable. ​

Rather than purely pitching out news and content around a technology that was still very new, we took a strong newsjacking approach to make Celonis as relevant as possible to the UK media agenda. Going after the likes of government budgets, new tech regulation and sustainability milestones. Whilst not a consumer business, we also made Celonis technology apply to everyday issues being faced by everyday people, such as rising energy costs. We tailored this across Celonis’ key vertical industries, such as retail, banking and oil & gas, and ensured there was a local spokesperson tied to all relevant content. This created a tangible face to the brand, no matter where or what story we were telling.