The 100% Natural Bar
With the arts sector hard-hit by the pandemic, CAMPARI joined forces with the Affordable Art Fair to launch Art Without Walls – turning its advertising space over to independent artists, transforming the streets of East London into the UK’s largest outdoor art gallery to support up-and-coming talent. With hundreds of unique works exhibited, all of which were available to buy, and 100% of the proceeds going back to the art industry, the campaign delivered on its commitment to support artists and galleries. Each artist received the same exposure as if they had been displayed in Tate Modern for a week.
campaign across PR. Social and OOH reached over 86 million people
pieces of coverage including multiple impact measures and key messages
sessions tracked to Affordable Art Fair website