Address
Ruby Carl Workspaces
Breite Str. 27
40213 Düsseldorf
Germany
Phone
+49 (0)221 828281 55
Email
Sarah.Juettner@zenogroup.com
Zeno Germany offers an entrepreneurial start-up mentality that delivers creativity, freshness, and bold ideas for its clients. Rooted in Zeno Group’s extensive global network, Zeno Germany combines local market knowledge with communications expertise and international foresight.
With extensive experience in developing and implementing effective communications on national and international level, Zeno Germany offers an array of services ranging from corporate communications, consumer marketing, technology, health care and tourism to innovative areas like digital marketing and data-driven communications to position brands and businesses for the impact they desire.
We help companies engage with their stakeholders, and our wide practice expertise provides a useful platform for international businesses looking to connect with consumers and stakeholders inside the German market.
Expedia Helping Hands
Positioning Expedia as a Helping Hands for Nervous Travellers
Through data and insights, we recognized booking a first trip since the start of the pandemic gave many wannabe travellers feelings of hesitation and uncertainty. Our strategy was to position Expedia as a helping hand for nervous travellers through an integrated campaign that demonstrated Expedia not only understands, but anticipates, the needs and emotions of travellers in an uncertain time.
Launching with a celebrity stunt to break through the clutter and drive earned media interest, we then drove further awareness with influencer amplification and out-of-home activations that helped bring the concept to life for travellers in key markets directly.
Results
7% increase in unaided brand awareness
10x increase in Expedia.com traffic globally
1+ billion earned media impressions and counting
LG Energy Solution – Corporate Communications
Media relations and media training
We supported LG Energy Solution, a global manufacturer of advanced lithium-ion batteries, in their communications for the launch of their two new ESS products at Europe’s largest international exhibition for batteries and energy storage systems, the ees Europe. Furthermore, we planned and conducted a media training with participants and trainers from Germany, Italy, and the UK including simulation of interviews and statements for interaction with media and another media training in German.
Results
1x media relations around the ees Europe
27x pieces of coverage on the ees Europe event
2x media training with participants from Germany, Italy and UK
