29 Avenue Hoche
+33 (0) 1 88 46 94 08
Located in the heart of Paris, the Zeno France team combines the vision and resources of an international company with deep knowledge of the French media ecosystem and expertise in content creation, communication strategies and public relations. Zeno dares to be different, creating strong emotional connections between our clients and their audiences.
Atos: The most powerful computer launch, BullSequana XH3000
WHAT WE DID: Development and management of the launch event
In February 2022, Atos presented its brand new supercomputer at the Palais de Tokyo, a major contemporary art venue in Paris.
In the presence of the French Secretary of State for the Digital Economy, as well as the company's top executives, the company welcomed customers, partners and journalists for a first ‘reveal’ of the BullSequana XH3000, followed by an afternoon of discussion on HPC technologies and their challenges. We ensured all key journalists who attended the reveal were given a personal Q&A session with both the Atos CEO and the Secretary of State, developing tailored media angles for each publication.
Zeno assisted Atos in all stages of this event: inviting key journalists, organising interviews, providing advice and logistical support plus monitoring and reporting.
19 journalists attended the event, from tech media as well as more generalist, business... + 6 press photographers
129 clippings across 12 countries (according to the articles identified)
Interview coverage generated: AFP, Les Echos, Le Figaro, Reuters
Edrington launch event in France
WHAT WE DID : Launch of the limited-edition Tales of the Macallan through a dinner experience with media, influencers and VIP customers
In April 2022, Edrington France invited journalists and influencers, VIP customers, and Edrington employees to discover the iconic brand, The Macallan. The event previewed a very special limited-edition ‘Tales of the Macallan’ to this prestigious audience at an event in the most beautiful city in the world, Paris.
The goal was to create a memorable experience, through a unique immersive sensory journey to bring to life the values of the creator of this new drink, Edrington France. This beautiful moment highlighted the sustainable values of the brand with the decor depicting the beauty of the Scottish landscapes around the Spey River.
Guests enjoyed a pairing experience with a tailor-made menu created for the occasion by the starred French Chef Guillaume Sanchez. The tasting focused on the Double Cask range with the 12, 15 and 18 years old whiskies.
Campaign reached 565K impressions
Number of articles and social posts 42
Brand mentions of @macallan 16