A year-round creator strategy for Aperol Spritz, powered by genuine Aperol fans.  
We took the long-standing Aperol Spritz Squad and evolved it into a fully mobilised, always-on creator network.  

Instead of relying on one-off campaigns, the Squad became an integral part of every key brand moment throughout the year, activated across organic social, paid amplification, out-of-home integrations, strategic boosting, and branded social-led events. 

The network brought together 20 celebrities, 44 social influencers, and 16 Tribe advocates, all genuine Aperol fans. From Friendsmas celebrations and cultural calendar moments to major festivals and live events, the Squad brought the Aperol lifestyle to life at every touchpoint. 

We strengthened the programme with standout cultural partnerships, including sending creators to global tentpole moments such as Coachella, along with a broader festival and events calendar that aligned with Aperol’s audience passions.  

This always-on approach transformed the Squad into a consistent, multi-channel engine for visibility, engagement, and advocacy.